![]() Ethnicity. Hispanic and African-American users make up 29 percent of Tumblr’s audience.Gender. Unlike other social media sites, Tumblr users are balanced between genders-51 percent of U.S.Desktop users. Tumblr has more page views from a computer browser than from a mobile device browser in the United States.Seven percent of Internet users from urban areas use Tumblr, as does the same percentage of online users with college degrees. Urban and educated. Like almost all other social networking services, Tumblr skews toward the urban and educated.Sixty-six percent of all visitors on Tumblr are under the age of thirty-five, while thirty-nine percent are under twenty-five years old. Tumblr is a platform on which teens and young adults are active and engaged. Young. Roughly 46 percent of Tumblr’s users are between the ages of 16 and 24.Tumblr has 90.8 billion posts and 29.2 million unique visitors across 202.4 million blogs. This platform leans heavily towards using multimedia and avoids long, text-heavy posts. Tumblr is highly customizable and users are able to easily personalize everything, from their blog’s colors to its HTML. There are essentially two types of bloggers on Tumblr: those who create original content and those who curate, or re-blog posts. The site is mainly a mix of bloggers and brands. Users often discover stories through this stream of content. It is this dual nature that sets Tumblr apart: in addition to functioning in the traditional blog format, Tumblr also displays content as a stream, much like the news feeds of popular social networks. Tumblr combines blogging and social networking in a single platform. Tumblr is a microblogging platform that allows its users to post text, photos, quotes, links, music and videos from a browser, phone, desktop and email. ![]()
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